Invisible Deliverables

This is a lesson i learned over and over again working with agencies. The more organized you are in communicating your vision the more opportunity you have to maximize the creative potential of the individuals working to execute it.

i try to remind myself of this everyday.

Time Spent Is Time Gained
Spending extra time on invisible deliverables is incredibly valuable. Process is the real battle on many projects; the output is just the documented results of that battle. Work on your invisible deliverables, and marvel at how much smoother your projects become.

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Dan Mall Interactive Art Director & Designer